The Zen Strategy Blog
Tips and Insights for SME Owners.
Let’s Chat About No-Cost Marketing
Many service-based and B2B business owners are terrified of marketing…because it feels foreign but also because they wrongly assume it comes with a hefty price tag.
This is simply not true. So many businesses are not exhausting, or even tapping into, free marketing opportunities that can drive growth.
Marketing vs. Business Development
Your messaging is EVERYTHING and all free/paid marketing and biz dev efforts will fall short if you are not communicating your value well.
Likely you are not creating and buying mass media or more traditional outbound initiatives. You are networking, connecting and presenting to reach your ideal prospect in more intimate forums. Nonetheless, you are still driving traffic back to your digital presence. Be that LinkedIn, Social or your website…which are highly effective and essential marketing tactics.
Make sure your business development efforts are not wasted with ineffective marketing, ie. confused messaging, hidden product positioning and a lack of clarity of your ideal prospect.
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Easy Digital Marketing Tips
Many businesses aren’t maximizing their digital marketing. Most know they are not, but they assume it is complicated, time-consuming and expensive to do so.
It doesn’t have to be hard. Here are a few quick, no-cost tips to maximize your online presence, so your ideal prospect can connect and engage more easily.