Let’s Chat About No-Cost Marketing

Many service-based and B2B business owners are terrified of marketing…because it feels foreign but also because they wrongly assume it comes with a hefty price tag.

This is simply not true. So many businesses are not exhausting, or even tapping into, free marketing opportunities that can drive growth.

Off the top of my head:

-Google Business set up: with regular posts and customer review requests
-Optimizing your website home page content to actually SELL
-Crystallize your product positioning so your inbound marketing efforts drive warm leads to your door
-Build simplified sales decks and follow-up capabilities statements

You can build an entire 6-month marketing and business development plan filled with actions that will grow your business and cost nothing, but brainpower and time.

Don't be scared of it. And don’t spend a dime of a marketing budget until all free available initiatives have been well utilized.