The Value of A/B Testing

𝐇𝐨𝐰 𝐭𝐨 𝐅𝐚𝐢𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲

I have been speaking with clients lately about the importance of using goals and measurement to drive action. That's mainly because it is SO important, especially now when very few of us have much money OR time.

Trial and error is an essential practice for small businesses, but these need to be calculated risks. If you measure a calculated risk, success or failure, little is lost. If anything you gain learnings on how to do it better next time!

Don't be afraid to fail. Just spend very few $$$ doing so and make sure you document the failure in detail! That is how we as business owners can learn and grow.

Extra good vibes to all my fellow entrepreneurial parents in these crazy times!

Here is an interesting article on the values of AB testing.

Click the image below to read!

How A/B Testing can improve your marketing!