Maximize your Website Homepage Content
Website content matters. Duh...this seems like the most obvious thing I could possibly say, so let’s drill down.
Highly effective homepage content can save you a sales call. Turn your marketing team’s outbound leads into warm leads and become an easy referral tool for networking contacts and clients. Because it accurately communicates the value of your services without any verbal explanation needed. It can make the sale for you!
How to Maximize Homepage Content:
-Ensure what you do is crystal clear ABOVE the fold.
-Make clear whom you serve.
-Show how you make your client's reality different or better.
-Share proof you can make this happen with expertise, methodology, process...this needs to be over above a basic testimonial.
Drive traffic to "learn more" and to your services page vis buttons throughout.