How to Build a Strategic Marketing Plan

Building a strategic marketing plan for a small business does not have to be complicated or expensive.

All development initiatives should begin with your growth goals, this helps to anchor your plans and measure success. Next, get to know your ideal prospect. In detail. All of your messaging should be focused on what value you offer THEM.

Finally, what are the top 2-3 ways that you can connect with your ideal prospect directly. Do those things. Not ALL the things.

Watch Part 1 of my Marketing Planning Mastermind series.

(Video to come May 2022)