Need to improve sales and GROW?
How well do you really know

Strong Brands Sell MORE

Get ready to reach the RIGHT target,
by saying the RIGHT things,
through the RIGHT channels to drive real sales, ASAP!

Keep scrolling if you're into it!

Welcome to the most essential business workshop you will ever need

Stop feeling overwhelmed and frustrated not knowing what to SAY or DO to improve customer connections.

Instead let's help you understand what to actually tell PEOPLE, so they BUY MORE!

Introducing brand foundations

The Intensive 1-to-1 Branding Workshop

Designed to help small business owners communicate the value 

of their product or service better to increase sales.


Hi, I'm Alyssa!

Mom of two boisterous boys, entrepreneur, branding and marking expert and woman-owned business advocate!

Being a small business owner is crazy! You have to be an expert at everything and this is just not possible. Much like parenthood, survival and success are about prioritization and outsourcing (be that ordering takeout or childcare!)

Having worked at both Fortune500s and start-ups, my marketing expertise is uniquely intertwined with a deep understanding of the entrepreneur.

Which means I get you!

I come with "Big Brand" marketing secrets!

AND I am really excited to share them!!

alyssa and child

Being a small business owner is hard!

What if you could do a few simple exercises and have a treasure chest of ALL the marketing and sales messaging you will ever need?

What It Is

student, typing, keyboard

Let’s uncover the right communication strategy for your unique business

The workshop includes:
4 intensive 1-to-1 sessions with Alyssa
60-90 minutes EACH

Don’t waste another marketing dollar
, it’s like throwing mud at the wall to see what sticks!

Never question if you are saying or doing the right thing to connect with your customers again.

How It Works

1. Workshop Sessions

Over the course of 4x sessions (60-90 minutes each) we work on the hard stuff, together. Making it easier for you to truly gain an understanding of the value you offer your customer.

2. Essential Statements and Action Plan

Now I do some hard stuff for you! Providing 3 essential brand statements AND a tactical communication action plan to help you drive SALES NOW.

3. Endless Resources

You take alway essential documents with your new brand "building blocks". These will make all future sales and marketing communication EASY!

At the end of the Brand Foundations workshop
you will have...

1. Your Target

Understand your customers goals, problems and fears.
Successful selling lies in making an impact on THEIR lives.

2. Your Purpose

We get existential and uncover the true heart and reason for the existence of your business.
Psst: It's not just to make money...if it is, you won't make any money!

3. Your Positioning

Define your differentiators and find your authentic place to stand out in the competitive landscape.

4. Awareness

Build and take-away a tactical, prioritized communication action plan to drive sales NOW.

Sounds like a dream? It kind of is!
But don't take our word for it...

"Working with The Zen Strategy to brand and communicate my business has been a fantastic experience. Alyssa always takes time to understand your business model completely and comes up with an effective marketing plan. She has given me some great ideas on how to promote my upcoming indoor playground especially in times of COVID-19.

She is always available to answer any questions and provides support and mentorship. I have been very happy partnering with The Zen Strategy and looking forward to working together for many more years to come."

“I am a small business owner of ten years that found myself overwhelmed, lost, and unsure of my direction after the catastrophe-for-business that was 2020.

I was nervous to talk to anyone about my overwhelm (aren't you supposed to know everything when you own a biz?) but Alyssa was EXACTLY what I needed. I left each of our sessions feeling more prepared, more organized, and more confident that I could accomplish and execute the things I needed to.

Alyssa's approach is perfect for new or veteran business owners looking for a fresh perspective on their marketing goals and a game plan to make them happen. Her approach is human and supportive, and truly the perfect thing for any small business that needs smart communication support but isn't able to keep a team in house.

The Zen Strategy is now a permanent addition to my list of committed, smart, and dependable, small-biz go-tos. Highly recommended.”

Ready To Get Started?

Sign up now for the Brand Foundations Workshop for $2,987

-4x Live Workshop Sessions with Alyssa
-Essential Insights for ALL future Marketing and Sales Material
-Actionable Communication Plans
to Increase Revenue NOW