How to Use KPIs to Maximize ROI

It’s a New Year and as business owners, we are putting marketing plans into action.

Here’s a friendly reminder to incorporate KPIs!

Key Performance Indicators are simple, measurable goals to help you determine whether or not your communication efforts are actually working.

🔑 Ensure your metrics are tangible and measurable
🔑 Define goals that will help you learn more about your ideal target, not mark success or failure
🔑 Do some AB testing before going all-in

Learn from your marketing investment, be that time or money.
Don’t just throw mud against the wall to see what sticks.

Cause that’s just crazy!

#thezenstrategy #smallbusiness #marketing #brandstrategy #marketingstrategy #fractionalCMO

The Performance Measurement Square