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𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗞𝗣𝗜𝘀? 𝗔𝗻𝗱 𝘄𝗵𝘆 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗵𝗲𝗺?
Is this marketing jargon?
Is this still 𝒔𝒖𝒑𝒆𝒓 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 for your small business?
Key Performance Indicators (KPIs) are simple, measurable goals to help you determine whether or not your communication efforts are working.
𝑬𝒙𝒂𝒎𝒑𝒍𝒆: 𝑳𝒆𝒕’𝒔 𝒔𝒂𝒚 𝒚𝒐𝒖 𝒓𝒖𝒏 𝒂 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙙
🔑 Your KPI might be 50 website visits and 2% click-through
🔑 Develop ad creative and run it
🔑 Then track how many direct visits you received and the daily ad click rate
Did you meet your target?
- If you blew it out of the water, you know you should do it again next month and make a more aggressive KPI.
- If it flopped a bit, why? Next investment you can use those learnings to make it better and more effective.
Creating tangible, measurable goals helps to clearly assess the time and money you spend on marketing.
Then you’re not throwing mud at the wall to see what sticks.
Cause that’s just crazy!