Constantly Measuring Success

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๐ช๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฃ๐๐?ย ๐๐ป๐ฑ ๐๐ต๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ต๐ฒ๐บ?
Is this marketing jargon?ย
Oh ya.
Is this still ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ for your small business?
Heck ya!
Key Performance Indicators (KPIs) are simple, measurable goals to help you determine whether or not your communication efforts are working.
๐ฌ๐๐๐๐๐๐: ๐ณ๐๐โ๐ ๐๐๐ ๐๐๐ ๐๐๐ ๐ ๐๐๐๐๐๐ค๐ค๐ ๐๐ย
๐ย Your KPI might be 50 website visits and 2% click-through
ย ๐ Develop ad creative and run it
๐ Then track how many direct visits you received and the daily ad click rate
Did you meet your target?
- If you blew it out of the water, you know you should do it again next month and make a more aggressive KPI.
- If it flopped a bit, why? Next investment you can use those learnings to make it better and more effective.
Creating tangible, measurable goals helps to clearly assess the time and money you spend on marketing.
Then youโre not throwing mud at the wall to see what sticks.
Cause thatโs just crazy!