Menu

Constantly Measuring Success

January 4, 2021
No Comments
image-box
Follow Us on Instagram



๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐—ž๐—ฃ๐—œ๐˜€?ย  ๐—”๐—ป๐—ฑ ๐˜„๐—ต๐˜† ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ๐—บ?

Is this marketing jargon?ย 

Oh ya.

Is this still ๐’”๐’–๐’‘๐’†๐’“ ๐’Š๐’Ž๐’‘๐’๐’“๐’•๐’‚๐’๐’• for your small business? 

Heck ya!


Key Performance Indicators (KPIs) are simple, measurable goals to help you determine whether or not your communication efforts are working.

๐‘ฌ๐’™๐’‚๐’Ž๐’‘๐’๐’†: ๐‘ณ๐’†๐’•โ€™๐’” ๐’”๐’‚๐’š ๐’š๐’๐’– ๐’“๐’–๐’ ๐’‚ ๐™๐™–๐™˜๐™š๐™—๐™ค๐™ค๐™  ๐™–๐™™ย 

๐Ÿ”‘ย  Your KPI might be 50 website visits and 2% click-through

ย ๐Ÿ”‘ Develop ad creative and run it

๐Ÿ”‘ Then track how many direct visits you received and the daily ad click rate

Did you meet your target? 

  • If you blew it out of the water, you know you should do it again next month and make a more aggressive KPI.
  • If it flopped a bit, why? Next investment you can use those learnings to make it better and more effective.

Creating tangible, measurable goals helps to clearly assess the time and money you spend on marketing.

Then youโ€™re not throwing mud at the wall to see what sticks.

Cause thatโ€™s just crazy!

Need help with your measurable communication plans? We can help!

Tags: , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *